Best Quotes About Advertising

The advertising world had space men in it before spacemen existed. -Fred Allen

A magazine is simply a device to induce people to read advertising. -James Collins

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't. -Morris Hite

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print. -Daniel Starch

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. -Leo Burnett

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. -David Ogilvy

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold. -James Randolph Adams

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. -David Ogilvy

If advertising is not an official or state art, it is nonetheless clearly art. -Michael Schudson

If your advertising goes unnoticed, everything else is academic. -William Bernbach

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. -Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. -Leo Burnett

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly. -Michael Schudson

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. -Leo Burnett

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets. -Michael Schudson

I long for the day when advertising will become a business for a grown man. -Howard Gossage

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. -David Ogilvy

I do not regard advertising as entertainment or an art form, but as a medium of information. -David Ogilvy

As advertising blather becomes the nation's normal idiom, language becomes printed noise. -George Will

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. -William Bernbach

What you say in advertising is more important than how you say it. -David Ogilvy

What really decides consumers to buy or not to buy is the content of your advertising, not its form. -David Ogilvy

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. -David Ogilvy

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. -Leo Burnett

It is very likely that many firms spend more on advertising than, for their own best interests, they should. -Michael Schudson

In advertising not to be different is virtually suicidal. -William Bernbach

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. -Leo Burnett

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything. -Jef I. Richards

Most criticism of advertising is written in ignorance of what actually happens inside these agencies. -Michael Schudson

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed. -John O'Toole

Mass demand has been created almost entirely through the development of advertising. -Calvin Coolidge

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. -Jerry Della Femina

Many a small thing has been made large by the right kind of advertising. -Mark Twain

The effectiveness of advertising depends on the amount and kind of product information available to consumers… advertising will be more successful the more impoverished the consumer's information environment. -Michael Schudson

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that. -Malcolm Muggeridge

Young people are threatened… by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire. -Pope John Paul II

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion. -Zelda Fitzgerald

I honestly believe that advertising is the most fun you can have with your clothes on. -Jerry Della Femina

There is no such thing as a permanent advertising success. -Leo Burnett

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it. -John O'Toole

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. -Leo Burnett

It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country. -Raymond Chandler

The first law in advertising is to avoid the concrete promise… and cultivate the delightfully vague. -John C. Crosby

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. -David Ogilvy

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. -Jef I. Richards

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it? -David Riesman

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. -David Ogilvy

When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly. -John O'Toole

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people – and he won't do very well in advertising. -Leo Burnett

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. -David Ogilvy

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply. -Leo Bogart

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic. -Alexander Hamilton

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose… the vast majority of editors are incorruptible. -David Ogilvy

Is advertising moral? It is part and parcel of the American free enterprise system… I challenge anybody to show any economic system that has done as much for so many in so short a time. -Morris Hite

The more informative your advertising, the more persuasive it will be. -David Ogilvy

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. -David Ogilvy

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. -Leo Burnett

It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game. -Kin Hubbard

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. -David Ogilvy

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. -David Ogilvy

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise. -Morris Hite

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'? -Jef I. Richards

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. -Leo Burnett

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. -David Ogilvy

Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult. -James Randolph Adams

If advertising had a little more respect for the public, the public would have a lot more respect for advertising. -James Randolph Adams

The time has come when advertising in some hands has reached the status of a science. -Claude C. Hopkins

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. -David Ogilvy

Ninety-nine percent of advertising doesn't sell much of anything. -David Ogilvy

Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to. -John O'Toole

Sales may lead to advertising as much as advertising leads to sales. -Michael Schudson

Society drives people crazy with lust and calls it advertising. -John Lahr

In advertising, sex sells. But only if you're selling sex. -Jef I. Richards

The force of the advertising word and image dwarfs the power of other literature in the 20th century. -Daniel J. Boorstin

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. -Marshall McLuhan

Today's smartest advertising style is tomorrow's corn. -William Bernbach

I saw a subliminal advertising executive, but only for a second. -Steven Wright

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone. -Fairfax Cone

You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X. -Dick Gregory

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den. -Morris Hite

Good advertising does not just circulate information. It penetrates the public mind with desires and belief. -Leo Burnett

The philosophy behind much advertising is based on the old observation that every man is really two men – the man he is and the man he wants to be. -William Feather

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency. -Raymond Chandler

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste. -Daniel Starch

The most common trouble with advertising is that it tries too hard to impress people. -James Randolph Adams

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre. -Jef I. Richards

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. -Jef I. Richards

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species. -Jef I. Richards

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public. -Vilhjalmur Stefansson

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it. -Will Rogers

The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy. -Louis Kronenberger

Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults. -Gore Vidal

A viewer who skips the advertising is the moral equivalent of a shoplifter. -Nicholas Johnson

Never stop testing, and your advertising will never stop improving. -David Ogilvy

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. -David Ogilvy

'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be? -Charles Edwards

In our factory, we make lipstick. In our advertising, we sell hope. -Peter Nivio Zarlenga

Telling lies does not work in advertising. -Stanislaw Jerzy Lec

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. -Stuart Chase

It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence. -Edward Bok

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them. -Will Rogers

The critic is the only independent source of information. The rest is advertising. -Pauline Kael

Nothing except the mint can make money without advertising. -Thomas Babington Macaulay

Censorship is advertising paid by the government. -Federico Fellini

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in. -Jerry Della Femina

An advertising agency is 85 percent confusion and 15 percent commission. -Fred Allen

In the arts, the critic is the only independent source of information. The rest is advertising. -Pauline Kael

The most powerful element in advertising is the truth. -William Bernbach

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. -Leo Burnett

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. -David Ogilvy

Creativity is an advertising agency's most valuable asset, because it is the rarest. -Jef I. Richards

I can not think of any circumstances in which advertising would not be an evil. -Arnold J. Toynbee

In my opinion, fun is what makes advertising successful. -Leo Bogart

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. -Jef I. Richards

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. -David Ogilvy

The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference. -Fred Allen

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. -David Ogilvy

I warn you against believing that advertising is a science. -William Bernbach

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' -Jef I. Richards

Just advertising departments with legs and high heels. -Richard Avedon

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house. -Warren E. Burger

In advertising, not to be different is virtual suicide. -Thornton Wilder

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. -John Wanamaker

News is what somebody somewhere wants to suppress; all the rest is advertising. -Lord Northcliffe

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. -Leo Burnett

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'. -Morris Hite

You can tell the ideals of a nation by its advertising. -Norman Douglas

I believe in advertisement and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising. -Jeff Koons

I didn't think that a career in theater was very realistic so I thought the only thing I could make money doing and still be somewhat artistic was, god help me, advertising. -Liev Schreiber

As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society. -Robert McChesney

Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities. -Liberty Hyde Bailey

Certainly, it seems true enough that there's a good deal of irony in the world… I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception. -Kenneth Koch

Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it. -Ellen Willis

When I first started writing, I was in advertising at the time, I was doing most of my writing on weekends. I had studied most of the other series heroes and I figured it would be fun for mine to be different and put him in and around water. So I dreamed up Dirk Pitt. -Clive Cussler

The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads. -Michael D. Barnes

NC-17 means that you get it in like 3 theaters. They won't run the spots on MTV, won't run the advertising. It's the kiss of death so there was really no other choice. -Rob Zombie

If you want quality service, you have to pay for it. You don't buy into waste. I have great misgivings about the amount of advertising that we see in the health care field, some by hospitals, a lot by drug companies. -Dave Obey

I've devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don't have to depend on writing fiction for my income. -Stephen R. George

When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them? -Dick Wolf

We should remember the campaign advertising will be only a smaller portion of the President's total exposure. -Robert Teeter

The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself. -Walter Jon Williams

Language thus becomes monumental because of the mutations of advertising. -Robert Smithson

This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records. -Holly Johnson

Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere. -Brit Hume

If Chevy Chase had not been an actor, he might have been a very popular guy in advertising, or whatever field he would have gone into, because of his charisma. -Harold Ramis

In other words, if you – the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie. -Richard Attenborough

A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper. -Thomas Dooley

If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have. -Kit Williams

The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising. -Kit Williams

You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the traditional pattern. -Ann Macbeth

I had been keeping an off eye on the advertising field, thinking I might become an idea man and a copywriter. -Carl Sandburg

An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems. -Leon Kass

The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns. -Richard Roeper

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range. -Jay Chiat

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. -Jay Chiat

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry. -Jay Chiat

We are pushing hard to find quality advertising clients. -Ben Nicholson

The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising. -Mark E. Hyman

Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls – evil. But obviously that's your livelihood. -Robin Day

I was taken in by what might be called the Hard Times version of the Communists' advertising or recruiting technique. -Elia Kazan

In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that. -Terry Gilliam

The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear. -Nat King Cole

Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising. -Bob Filner

But in terms of the code by which we go to market – it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them. -Jim Cantalupo

I'm not in the advertising business, but I think it would be very nice if people went to see the film Hamlet, because it was made with love and integrity. -Julie Christie

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed. -Sara Paretsky

I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience. -Augusten Burroughs

I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it. -Augusten Burroughs

If you had the opportunity and some talent, there was no way you couldn't progress, because it was an open market. There was the advertising world, and there was the documentary world. -Richard Donner

I went out to some advertising agencies and asked if I could do anything. -Renny Harlin

They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range. -Sharon Gless

These films however, have ambiguity built into them, because it's too easy in film to make a strident work of propaganda or advertising, which are really the same thing anyway, meaning the message is unmistakable. -Godfrey Reggio

I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings. -Will McDonough

Taxpayers will not stand for – nor should they – the funding of poster sites, leaflets or advertising. What people will support is funding for political education, for training, for party organization. -Peter Hain

Contrary to popular belief, Americans don't hate advertising. -Roy H. Williams

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser. -Roy H. Williams

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school. -Roy H. Williams

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media. -Christopher Lasch

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy. -Christopher Lasch

News represents another form of advertising, not liberal propaganda. -Christopher Lasch

I walked out with 14 advertising projects. -Peter Max

Sanely applied advertising could remake the world. -Stuart Chase

Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising. -E. W. Howe

Half the money I spend on advertising is wasted; the trouble is, I don't know which half. -John Wanamaker

There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising. -Giorgio Armani

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment. -Johan Huizinga

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy. -Mason Cooley

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing. -Julianne Moore

Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes. -John Dos Passos

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved – commitment to a scenario. -Jean Baudrillard

Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good. -Thomas Wolfe

We have always said that advertising is just the icing on the cake. It is not the cake. -Meg Whitman

More traffic means more advertising dollars. -Jeff Zucker

I know half the money I spend on advertising is wasted, but I can never find out which half. -John Wanamaker

The Internet and Yahoo are firmly established as 'must buys' for brand advertising. -Terry Semel

Yahoo! is the only company with both scale and leadership in branded and search advertising. -Terry Semel

Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity. -Christian Audigier

And it's interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right – they were just wrong in time. -Chris Anderson

Television is more of a business. You can't take as many risks, because there's so many channels now, and the advertising's dropping. -Dana Delany

When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated. -Rem Koolhaas

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff. -Jon Hamm

Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access. -Jaron Lanier

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying. -Jaron Lanier

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves – and like all human endeavors it's imperfect. -Jaron Lanier

Trends in circulation and advertising – the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom. -Eric Alterman

I've set aside a nice chunk of my advertising revenue each month for giveaways, like a KitchenAid mixer. I like buying them for the audience, because without the audience I wouldn't have the blog or the revenue in the first place. -Ree Drummond

Ninety-five percent of the time when I run a contest I've purchased the giveaway prizes with advertising money. -Ree Drummond

At Current, television is all we do – that's our business. We don't have amusement parks I have to worry about, we don't have environmental cases against us, we don't have a series of outdoor-advertising companies. -Keith Olbermann

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs. -Billy Crudup

There's no one I trust in show business more than Sabrina Wind. She's my eyes and ears when I can't be there. She weighs in on everything, from scripts to sets to advertising. -Marc Cherry

We make programming decisions on a day-to-day basis. We sell advertising on a day-to-day basis. This is the way networks operate. This is the way all television stations operate. This is the way most businesses operate when you have a number of affiliates or a number of franchises. It's the way the business operates. -Mark E. Hyman

Now with the Internet, a celebrity is fair game, and it's all designed to sell advertising space. -Randy Quaid

The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues. -Jeff Zucker

The Internet creates as well as destroys. Social networks, search advertising, and cloud computing are multibillion dollar industries that didn't exist 10 years ago. They are products of the same force that has rendered the Postal Service's core business obsolete. -John Sununu

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there's really a whole new opportunity for a new type of advertising model within that. -Mark Zuckerberg

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message, believe me – so am I. -Barack Obama

I'm Phil Knight, and I don't believe in advertising. -Phil Knight

The dark comedies tend to be in a non-releasable area. There can be romantic comedies. There can be dramas. But there's no 'dark comedy' inbox for the advertising. -Gus Van Sant

CBS is the largest out-of-home advertising company in the U.S. -Leslie Moonves

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way. -Leslie Moonves

Back in the day I was doing runway, editorial, advertising, spokesmodeling, and public appearances. Those are five different categories. -Janice Dickinson

I always loved advertising. If I hadn't been in fashion, I'd have been in advertising. -Karl Lagerfeld

I've always been scared of advertising folk. I've met them at parties and I've been to their offices and I've always found them intimidatingly cool. At one company I visited, they held their meetings in a caravan that had somehow been installed in the place, a rather more exotic place to gather than the typical BBC glass box. -Evan Davis

I always say it took me 10 minutes to write 'Cars,' but if I am honest it could have been even less than that – and it has been a really successful song over the years. It is still massively used, in advertising, in films, and people do cover versions of it a lot. -Gary Numan

I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over. -Jaron Lanier

I was not going to use writing for advertising or journalism. I would tend bar, load trucks, chauffeur – do whatever it took. But from the moment I took my first writing workshop, I was a writer. -Dennis Lehane

I decided to go to school for advertising and graphic design. That was what I was gonna do but acting is that thing, it's like a splinter in your mind and you can't get rid of it. So I decided to move to L.A. a few years ago and it just snowballed into this thing called 'The Hunger Games.' -Dayo Okeniyi

My mother worked in advertising and my father was a journalist. But they split up when I was three and I grew up in a single-parent family. My mum brought my brother and I up. -Felicity Jones

Appropriation is the idea that ate the art world. Go to any Chelsea gallery or international biennial and you'll find it. It's there in paintings of photographs, photographs of advertising, sculpture with ready-made objects, videos using already-existing film. -Jerry Saltz

I have raced against the clock since I went into advertising at the age of eighteen. -Jan Karon

I learned not to be so bitterly defeated when my fiction took a beating from editors. I learned in advertising to color in the lines and have my work done on time and to make it the very best it could be. -Jan Karon

My wife, Jill, and I have an incredibly close working relationship, and an incredibly happy married one. We met through work. I was the world's worst advertising copywriter. She had the misfortune to be my account director, so from the very start she was my boss, and she still is. -Anthony Horowitz

Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising. -Marc Ostrofsky

The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not. -Marc Ostrofsky

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. -Simon Mainwaring

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town. -Simon Mainwaring

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising. -Simon Mainwaring

I've come up through art school, through painting, through graphic design, through advertising, through TV commercials and music video. I've designed books, built billboards, matchbooks, corporate identities. I continuously paint, I've done conceptual art pictures. -Tony Kaye

The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content. -Barry Diller

You really want to get a headache? Try to understand Internet advertising. -Barry Diller

Radio continues to be the very best advertising music performers have. No one who ever grabbed a Grammy got there without radio. -Gordon Smith

Here is what the practical impact of Citizens United means. What Citizens United means is that corporations call hundreds of millions of dollars into television ads, radio ads, and other forms of advertising to defeat those candidates who stand up and take them on. -Bernie Sanders

My mother is a special education teacher but also an artist, and my father an advertising executive. They are about as wacky as you can get without being alcoholics. -Sloane Crosley

Paris is certainly one of the most boastful of cities, and you could argue that it has had a lot to boast about: at various times the European centre of power, of civilisation, of the arts, and (self-advertisingly, at least) of love. -Julian Barnes

I wanted to be some kind of captain of industry. Then I wanted to be in advertising, and then I wanted to be a newspaper reporter. -Ken Follett

First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. -Susan Wojcicki

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together. -Susan Wojcicki

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. -Susan Wojcicki

People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. -Susan Wojcicki

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users. -Susan Wojcicki

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. -Susan Wojcicki

I think video advertising is a hugely compelling medium. -Susan Wojcicki

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind. -Maurice Saatchi

There is no rivalry between Google and traditional advertising. -Maurice Saatchi

All media owners want to attract advertising revenue. Google is no different. -Maurice Saatchi

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising. -Maurice Saatchi

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving. -Eric Ries

My father did advertising photography. -Andreas Gursky

The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising – which slows download times and clutters the screen with windows. -Robert Cailliau

I've spent some time working with a non-Italian designer; I've been helping him organize fashion shows, the advertising, also helping with the creative part. But the great part about this work is that I am no one! -Allegra Versace

Money is tighter now, with the advertising dollar spread a lot more thinly across a whole range of media because of the Internet. It means the television networks have less power to produce shows, and TV is where most Australian actors make their money. -Grant Bowler

The printed newspaper is a powerful showcase for news, opinion and advertising. -Jill Abramson

People don't understand the logistics of advertising. -Susan Wojcicki

Poetry is a street fighter. It has sharp elbows. It can look after itself. Poetry can't be used for manipulation; it's why you never see good poetry in advertising. -David Whyte

Marmite – like that other little black-jar job, Bovril – is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food. -Peter York

The reason advertising is governed by fear, after all, is that most agencies rely on just a few clients to bring in the lion's share of their revenues. -James Surowiecki

Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn. -Marcus Buckingham

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest. -Paul Arden

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling. -Paul Arden

Advertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4.5 years, which is, well, a fairly spectacular rise. -Bryce Courtenay

We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest 'must-haves', whether that's shoes, videogames or patio heaters. As a result, mums think they 'have' to work at Tesco in order to buy expensive trainers. -Tom Hodgkinson

A lot of the ways of advertising a book – the cover, whether somebody sees it on a subway or sees it in a bookstore – those things are going to rapidly diminish as we move to an electronic model. -Gary Shteyngart

American culture is probably the least Christian culture that we've ever had because it is so materialistic and it's so full of lies. The whole advertising world is just, it's just intertwined with lies, appealing to the worst of the instincts we have. -Eugene H. Peterson

Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we're saying to the broadcasters is, 'There's a way for you not to put your head in the sand.' -Charlie Ergen

I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing. -Charlie Ergen

Obviously the commercial news media tries to get you worked up and terrified so you'll buy products that they're advertising. -Matt Taibbi

While working in advertising, I channelled my creative energy into elaborate escape fantasies: cake making, dog breeding, the Peace Corps. -Meg Rosoff

The online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tastes have become more diverse as music of any description has become a mouse-click away. -Michael Azerrad

When the Internet first came into public use, it was hailed as a liberation from conformity, a floating world ruled by passion, creativity, innovation and freedom of information. When it was hijacked first by advertising and then by commerce, it seemed like it had been fully co-opted and brought into line with human greed and ambition. -Neil Strauss

I got my start in the 'New York Times' because I used to read Stuart Elliot, the advertising columns. I still do. And I read him so religiously, I wanted to work for him before I died. -Andrew Ross Sorkin

I wrote for magazines. I wrote adventure stuff, I wrote for the 'National Enquirer,' I wrote advertising copy for cemeteries. -Walter Dean Myers

When comics came along in the 1930s there was a talent pool waiting. And one reason is so many areas were closed to Jews. Colleges, advertising agencies, many of the corporations – the doors that were closed led to the one that was open. -Jerry Robinson

There is a pool of references in New York and Los Angeles that are almost exclusively drawn from the media, from the world of television and advertising. -Marshall Brickman

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality. -Roelof Botha

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy. -Nick Denton

We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising. -Kathryn Minshew

Especially when you are advertising a product, I talk to the photographer and we create a character – it always gives you more freedom because it makes it less about yourself. -Penelope Cruz

I'm an optimist. I hope if a movie's good that it will be a success, but as we know, that's not always true, just because of popular taste, advertising, distribution patterns – there's lots of reasons. -Willem Dafoe

I initially wanted to work in the music industry more on the A&R side. While I was in school, I began working in the New Business department of an advertising firm, and very quickly I was responsible for roughly 70% of their business, so you could say I had a natural knack for the advertising world. -Adam Kluger

'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style. -Adam Kluger

It's very possible that advertising business models will simply never do as well on mobile devices as those oriented around transactions. -Patrick Collison

I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it and skip through the ads, because the culture of advertising is so false and phony that I just… ugh, you know? -Alan Ball

Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else – including the website. Everything has changed, but the systems haven't. -Cindy Gallop

My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty. -Cindy Gallop

I have turned down so many major advertising bids because I think either the time isn't right or I'm not. -Linda Evangelista

As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that. -Anthony Bourdain

The thinner a newspaper or magazine is – due to reduced revenue from advertising dollars – the less editorial content because of the standard ad-to-editorial ratio, and the less money there is to support investigative journalism. -Lynda Resnick

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner. -Lynda Resnick

If you have a business website, make it stickier; redo the merchandising often and try new things until you hit the right homepage… then try and beat that. The most important audience drivers on the Internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising. -Lynda Resnick

Somebody says, 'Do a Tom Bodett, a folksy kind of thing,' and it sounds like something out of 'Hee Haw,' very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising. -Tom Bodett

Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value. -Eric Schmidt

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search… I think of Google as an advertising company who services the broader advertising industry in the ways that you know. -Eric Schmidt

The funny thing about advertising is that it's not a zero-sum game… Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time. -Eric Schmidt

One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy. -Eric Schmidt

Newspapers are not free and they never have been. They can appear to be so, but someone, somewhere is covering the costs whether that is through advertising, a patron's largesse or a license fee. Advertising is no longer subsidising the industry and so the cost must fall somewhere – why not on the people who use it? -Heather Brooke

One thing we didn't know in 1996 is that it's very, very difficult, if not impossible, to sustain a culture with online advertising. -Howard Rheingold

If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital. -Ken Robinson

I went to UCF in Florida in Orlando. I went for advertising and public relations. I moved out to California my senior year because I knew I wanted to be an actor, but I also wanted to finish school and get my degree. I took mainly a bunch of criminal justice courses online for the last year because that's all that they offered. -Drew Seeley

I started selling out comedy clubs before I got to town with no advertising. I was selling out theaters just on the rumor that I was going to be there. -Ron White

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned. -Simon Sinek

Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful. -Simon Sinek

I'm really a strong advocate of ageing because the messages that the media and advertising give to women infuriate me: ie that it's a bad thing to get old. -Sophia Myles

In college, I majored – I can't believe there is such a thing – in advertising. And I worked in advertising and PR for a while, and I liked it. -Traylor Howard

If you look at the history of advertising, most of them were Jews, so it was only a matter of time before 'Mad Men' explored that area of advertising. -Ben Feldman

They wouldn't play my records on American radio because I had spiky hair. They said, 'Punk rock doesn't sell advertising, it won't make any money.' -Billy Idol

Increasingly, it's actresses doing the big fashion advertising campaigns, and now there's no distinction between actresses and models. -Romola Garai

I left advertising as fast as I could in 1961. And I haven't ever thought about going back. -Elmore Leonard

I've never worked in advertising – my experience was as an editorial designer for magazines – but you could say, in the bigger picture, that magazines are vehicles for colour advertising. -Barbara Kruger

I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising. -Padmasree Warrior

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. -Howard Schultz

Every night I watch the nightly news. It's funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get their say every night on the nightly news through advertising. -Michael Moore

I don't read my books, I write them. Once I've finished the many years it usually takes me to write them, I can't bear to read them, because I've spent too long with them already. I'm not advertising them very well, am I? -Salman Rushdie

One of the big no-nos in cyberspace is that you do not go into a social activity, a chat group or something like that, and start advertising or selling things. This etiquette rule is an attempt to separate one's social life, which should be pure enjoyment and relaxation, from the pressures of work. -Judith Martin

I believe that life is hard. That we all are going to walk through things that are hard and challenging, and yet advertising wants us to believe that it's all easy. -Jamie Lee Curtis

Google did a great job hacking the Web to create search – and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices – even a lifestyle brand. -Douglas Rushkoff

While Google has given away pretty much everything it has to offer – from search and maps to email and apps – this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising. -Douglas Rushkoff

Online advertising may not be much more successful than an old double-barrel, but – like a good spray of buckshot – it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor. -Douglas Rushkoff

On some planet, I probably could have been a lawyer. On some planet, I could have been somebody in advertising. -Stone Gossard

I think that my peers deserve more than products to buy wrapped up in advertising. We need ideas to share and causes to believe in – opportunities to lead and teach. -Adora Svitak

The only thing that really annoys me is when all of a sudden you hear yourself on the radio advertising Smith's tyre shop or Blenkinsop's jam. They simply can't do that. And in Australia, occasionally I have to take action. -Richie Benaud

A lot of advertising has gotten worse. I think it's kind of lost its nerve, to be honest with you. I feel like the advertising of the '60s, they were nervier. You know why? Because there was less at stake. -Jerry Seinfeld

I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads. -Jerry Seinfeld

I won't do advertising if they bring a layout and say, 'This is what we want to do,' because anybody can do that; it's not interesting. They've got digital and the computer; it's not taking pictures, it's not magic – it's a picture done by committee. -David Bailey

Art work is inconclusive. It opens your mind up. At least, that's what I hope it does. And advertising, using exactly the same photograph, closes things down. It makes it conclusive. It sells a product, and that is its primary function. -Alison Jackson

I have to admit I've always had quite a complex relationship with modeling and with the idea of advertising: not always knowing what I'm advertising and selling. -Lily Cole

Free is not going to go away. Either the advertising model will still work, or there will still be literally hundreds of millions of people who want to put their information on the Net and want people to have access to it. -Vint Cerf

I get invited to premieres, and I've been to a few fashion shows and stuff, but I always get really bored. I feel quite awkward. You have to wear something by them, and it all feels like, 'Why am I doing free advertising for you?' -Bat for Lashes

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. -Ryan Holmes

I think mobile advertising is going to be huge. -Matt Cohler

Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search. -Jason Calacanis

I was an accountant in Chicago, and a friend of mine, Ed Gallagher, was in advertising. At 4:30 every day I'd be bored, and I would call him. He'd interview me. -Bob Newhart

I could live very quietly, do advertising to earn money. -Carine Roitfeld

The Saudi government uses a lot of British equipment to suppress their own people. But we're happy for our politicians to go on advertising trips to Saudi, selling our weapons at the trade conventions. -Paul Conroy

I understand that I have a certain look that can be used to my advantage. I know the power of that when I walk into a room and talk to people, and I can use it as an advertising tool. Now I am actually selling me, my face, my thoughts. So I am my guy. -Tom Ford

One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local. -Jeremy Stoppelman

If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads. -Jonah Peretti

No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow. -Jan Koum

I grew up in a country where advertising doesn't exist. -Jan Koum

When advertising is involved, you, the user, are the product. -Jan Koum

Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don't want to be interrupted by ads when you're chatting with your loved ones. -Jan Koum

I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone. -Chad Hurley

There's much more money being brought into the advertising and communications business than in the music industry. -Steve Stoute

I used to run record companies, and I went to the advertising business at 29 years old. -Steve Stoute

We do not invest in advertising… So racing is the best advertising for Ferrari. -Luca Cordero di Montezemolo

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible. -Clive Thompson

We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement – that's why they succeed. -Renzo Rosso

My mom was a single mother, raising my sister and me. My mom has an incredible talent for living in the world without traditional structure, and her friend, who was in advertising, put me in a commercial when I was five. It was just to make money. -Gaby Hoffmann

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world. -Marc Andreessen

The future of advertising is the Internet. -Bill Gates

Driving up the value of the advertising is a big commitment for Microsoft. -Bill Gates

Any time an investment company has to spend heavily on advertising, it's probably a bad business in which to invest. -Robert Kiyosaki

My dream was to have my own advertising agency by the time I was 30, and that was before I got into movies. -John G. Avildsen

What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google. -Salar Kamangar

The world is changing… I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer. -Charlie Ergen

My mum is very political – left wing – and my dad was in the advertising business. They were both from the East Coast: Boston and New York City, respectively. -Joan Cusack

Although it may seem callous to say so, millions of Americans are lucky that Magic Johnson was infected with H.I.V. There is no way of calculating how many lives he has saved. No advertising agency could have invented a better, or more effective, role model. -Michael Specter

A tremendous amount of the entrepreneurial initiative, if you want to call it that, comes from the dynamic state sector on which most of the economy relies to socialize costs and risks and privatize eventual profit. And that's achieved by, if you like, advertising. -Noam Chomsky

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates. -Jim Bankoff

You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth. -Mitch Leigh

Everything is about color. If you look at magazines and advertising and television, the thing you remember is the color. -Kelly Wearstler

Some people have a taboo about doing advertising in the States. You know, where they kind of make their bread and butter. But to me, that's crazy. -Ice Cube

A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials. -Virginia Postrel

Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion. -Virginia Postrel

I have an architecture degree; that's what my college degree is in. And that sucked. I started doing Web and CD-ROM development really early on, and then that grew into being an art director and doing advertising work. -Jonathan Hickman

While Google no longer has a search engine operation inside China, it has maintained a large presence in Beijing and Shanghai focused on research and development, advertising sales, and mobile platform development. -Rebecca MacKinnon

Advertising and content have always been bound together – in print, on television, and on the web. Sure, you can skip the ad – just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer. -John Battelle

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics. -John Battelle

Despite all the public hand-wringing about negative advertising, political veterans will tell you that it persists because, more often than not, it works. But tearing down the other guy has another attraction: It can be a substitute for building much of a case for what the mudslinger will do once in office. -Robert Dallek

During the 1960s, the Shanghai of my childhood seemed a portent of the media cities of the future, dominated by advertising and mass circulation newspapers and swept by unpredictable violence. -J. G. Ballard

Kindle Singles is publishing on skates. It prints like lightning; our book meets readers in hours. I've spent so many years waiting for publishers to consider whether they wanted to print a book of mine, making contracts, taking months to fit it into the Fall list or the Spring list, fitting it into an advertising plan. -Richard Bach

I decided to do advertising, as ad films were made in only 10 days, and started assisting Sanjeev Sharma and Mansoor Khan. Surprisingly, I was a whiz kid and soon learnt to edit films and became an expert at it. -Ronit Roy

I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it's about money and marketing. Although advertising is now embracing non-commercial people. -Marco Brambilla

Citigroup has the opportunity to be the largest financial institution and to serve us well. What we decide to do is not what everybody else does. Other companies sponsor women's events and put a woman's face in advertising. This is financial services wrapped in pink. -Lisa Caputo

We are not advertising ourselves as a secure platform. It's a communication platform. It's not our job to police the world or Snapchat of jerks. -Evan Spiegel

Online advertising is display plus search. -David Filo

Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better at targeting the elderly, the line between advertising and unscrupulous manipulation will be harder to discern. -Charles Duhigg

When two kids came along, I couldn't see how I could support them. The way it played out, I was away from the theatre for five years. I was a postie for the first part and then worked as an advertising copywriter, but I somehow found my way back. -Peter Hambleton

The strategy is obviously a business decision to have limited advertising on the WWE Network. We want subscribers to know that there won't be commercial breaks during scheduled programming, so your shows won't be interrupted. -Stephanie McMahon

America is one of few advanced nations that allow direct advertising of prescription drugs. -Robert Reich

Editorial outfits are now advertising agencies. -Tina Brown

The record labels used to spend money on advertising, and social media has replaced that entirely – it's putting magazines out of business. It's put big companies into completely reinventing their strategies. -Steve Aoki

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination. -Tim O'Reilly

Everybody's enamored of the iPhone, the Google phone. But the applications are going to change. You know, we're going to start using our phones for shopping. It's going to change the nature of advertising. -Tim O'Reilly

I worked at Military Media, an advertising agency for military-base newspapers. Don't ask, I won't tell. -Judy Gold

Video will drive the share-shift in advertising. -Ross Levinsohn

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin. -Ross Levinsohn

My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction. -Ross Levinsohn

I was 15 when I got my first job as a proofreader for an advertising agency in the City, earning £12 a week. But by then, I was already playing darts tournaments every weekend, regularly winning the £50 first prize. By the time I was 16 and winning two or three contests a weekend, I ditched the agency job and concentrated on darts. -Eric Bristow

I'd like my grandkids to be able to watch PBS. But I'm not willing to borrow money from China, and make my kids have to pay the interest on that, and my grandkids, over generations, as opposed to saying to PBS, 'Look, you're going to have to raise more money from charitable contributions or from advertising.' -Mitt Romney

They're still advertising the added health-giving advantages of vitamins in your daily diet, although it has long since been shown that you'd be better off eating Smarties. -Terry Wogan

As a child, I wanted to go into advertising. I had a love affair with the advertising industry. -Nadezhda Tolokonnikova

I come out of TV. I come out of live television, BBC drama: that's where I started first as a designer, then a director. Then I went independent TV, then television advertising. -Ridley Scott

'Flappy Bird' was one of those phenomena. If we could all build one now, we would. Probably a bunch of us are trying. Those kinds of games are interesting. Rumor has it he was making $50,000 a day just from advertising, which is great, especially given the cost of living in Vietnam. -Chris DeWolfe

I was always interested in art at school, and after year twelve, senior year, I spent three years studying graphic design at college. I worked in advertising for two years but didn't like it much, then began doing a bit of illustration work for various publishers. -Graeme Base

I began illustrating children's books because of a growing disillusionment with the sort of work I was doing in the advertising industry. Book publishing offered me the chance to be far more creative. -Graeme Base

I began to learn about the camera and the actors. That gave me a lot of the skills. At the same time, advertising gives you a lot of vices, for example, an obsession for a superficial look, but at the same time, it gives you the capacity to synthesize the story – tell a story in one minute. -Alejandro Gonzalez Inarritu

By the time I started high school, I knew I wanted to be a writer. After graduating from Smith College in Massachusetts, I moved to New York City and worked for the advertising agency J. Walter Thompson. -Cynthia Voigt

You see movie stars advertising all sorts of things today for whatever reason. And it may be that it affords them the luxury to do smaller movies or to go and do a play. Because, otherwise, you have to keep doing movies where you get paid millions and millions of dollars to maintain a certain lifestyle. -Orlando Bloom

Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms. -Peter Diamandis

The error that we tend to make is that we think that women's magazines are what editors want and what their readers want – and thus are social indicators – when, in fact, they are what advertisers want. They're just advertising indicators. -Gloria Steinem

By making pictures, you learn the many different properties of photography. I use those properties differently than, say, an advertising agency would, but we're both operating in the same reality. A face painted by Picasso occupies the same reality as a portrait by Stieglitz. -Sigmar Polke

We get better search results and we see more appropriate advertising when we let Google know who we are. -James Gleick

I have earned wages as a waitress, a nanny, a librarian, a personnel officer, an agricultural laborer, an advertising secretary, a typesetter, a proofreader, a mental-health-care provider, a substitute teacher, and a book reviewer. In and around the edges of all those jobs I have written poems, stories, and books, books, books. -Karen Hesse

The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China. -Victor Koo

Any Wall Street advertising that does not go into the boring details of methodology is most likely to be pushing past performance. -Barry Ritholtz

I credit Google for having the foresight to identify threats to its main business of selling advertising against search results. The potential loss of market share in the mobile space led them to the Android acquisition. -Barry Ritholtz

I went into journalism to do journalism, not advertising. -Michael Hastings

One thing I've always been concerned about is the objectification of women in ads, and that's one thing where I was like, 'Well, if I become a part of advertising, I could change that.' -Yara Shahidi

Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does. -Cyrus McCormick

Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies. -Hubert Burda

I believe Larry Page is moving Google from an advertising-based company to a commerce-based company. -Robert Scoble

Today you can start a blog, build an audience, and give the advertising slots to AdBrite or Google AdSense. -Jason Calacanis

Jon Miller would be amazing for Yahoo because he is extremely good at building display advertising businesses and buying young startups. -Jason Calacanis

There have been a lot of critiques of the finance industry's having possibly foisted subprime mortgages on unknowing buyers, and a lot of those kinds of arguments are even more powerful when used against college administrators who are probably in some ways engaged in equally misleading advertising. -Peter Thiel

The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage. -Jerry Yang

The Internet, as a First Amendment medium, hinges on free expression, and that means free advertising. -Jerry Yang

I never took any writing classes or planned to write. But I was working as an advertising copywriter in the late '80s and thought, 'What a shame there has never been a decent book on Jean Harlow,' then thought, 'Why don't I write one myself?' being kind of an idiot and not having the slightest idea what I was getting myself into. -Eve Golden

At any time of day, hundreds of different versions of Facebook are running on the Internet – with a changed color here, a moved button there – and the user response to each variation is measured. And the same is done with advertising. -Kurt Eichenwald

As late as 2007, Facebook was still trying to figure out what it wanted to be when it grew up. An advertising space seemed to be the obvious answer, but how that would tap into the massive value of the personal data uploaded to the company every day remained a puzzle. -Kurt Eichenwald

If I weren't a writer, I think I might have thrown myself more enthusiastically into advertising. But, it's difficult to imagine being a diligent copywriter. It would be quite exasperating for me. -Philip Kerr

I left school on a wet Thursday afternoon, found a room in a shared house in North London, and started my first job on the following Monday as a courier for an advertising agency. -Christopher Fowler

Traditional local advertising is not what retailers want. They want not just for you to see an ad – they want you to come into the store, to be a repeat customer and to spread the word. -Sam Altman

The market for local advertising is in the billions. -Sam Altman

With each passing decade, history becomes less real for us, less immediate and essential to our way of life, and so, like 'green' nature, more of a commodity or an advertising gimmick. -John Burnside

This was the wonder of advertising; the complete absence of cynicism. It may have many mansions, but it has no room for Doubting Thomases. -Clive Sinclair

We see Google experimenting in so many places outside of its core search and advertising business, whether that's bringing broadband Internet to the world or funding an entirely separate company to pursue solutions to disease and mortality. Amazon's one of the few other companies that thinks as big as Google does. -Brad Stone

The sheer density of advertising creates a psychic mass, an overlay that can sometimes be very tense or aggressive. As a citizen, you have to participate in that every day. You have to walk by until it's changed. -Mark Bradford

We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We're inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, 'Gimme, gimme, gimme,' you will always be in short supply. -Wayne Dyer

To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.' -George Lois

If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising. -George Lois

When you create advertising, always start with the words. -George Lois

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art. -George Lois

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are – a search for something 'safe' – and why a reliance on them leads to oblivion. -George Lois

With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are. -George Lois

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. -George Lois

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after. -George Lois

Great advertising, in and of itself, becomes a benefit of the product. -George Lois

It's almost as if creativity is dead. The visual power of advertising was everywhere – now it's basically gone. -George Lois

I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution. -George Lois

When I lecture kids, I say, 'You've got to be ambitious by the advertising' – ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do. -George Lois

If Madison Avenue advertising executives were to pick a song that would best represent America, the last one they would choose is 'The Star Spangled Banner.' -Ronald Kessler

I don't think practitioners should necessarily be advertising their work. -Sarah Hall

I was a journalist, but I was starving. And I've written fiction, but I couldn't get a publisher. So, I was basically a very frustrated creative person working in advertising, and even there, I have a great idea that client won't buy it. -Jeffrey Zeldman

Booksellers are tied to publishing – they need conventional publishing models to continue – but for those companies, that's not the case. Amazon is an infrastructure company; Apple sells hardware; Google is really an advertising company. You can't afford as a publisher to have those companies control your route to market. -Nick Harkaway

Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with. -Patrick Whitesell

The best ways of marketing were email and banner advertising, but I needed images… and they were very expensive. -Jon Oringer

We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations. -Jon Oringer

I work in both very strict conditions and very loose, more open-minded conditions in advertising, and Nike is by far the most open-minded of all. -Casey Neistat

A lot of medicines are not there to cure diseases. That's fine – drugs that keep people alive who wouldn't otherwise be alive are useful. What I object to is the drug companies' advertising, which you see everywhere in the U.S., which claims that they are curing diseases when they're not. -Richard J. Roberts

OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way. -Sam Yagan

WhatsApp only wanted to focus on how current users were engaging with the product. Like how they did not use advertising and kept the experience uncluttered. -Jim Goetz

Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience. -Randy Falco

All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it. -M. J. Rose

There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it. -M. J. Rose

I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising. -M. J. Rose

When I was in advertising, I did a great deal of work on television commercials. A co-worker and I wrote a screenplay, which led to a few more screenplays, and some were optioned by production companies. I was advised to move to California but didn't want to make the move. I decided to use another form of storytelling, so I wrote a novel. -M. J. Rose

We aren't into the consumer space because that space is largely dominated by search and advertising, and it has a consumer face to it. -Jack Dangermond

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea. -Stan Freberg

A lot of television stuff is mean-spirited, and I think that's how political advertising got so mean-spirited, to where people are throwing things at the television set every time we have an election. -Stan Freberg

There are times when I need to dig up the diagram for a type of satellite dish, for instance, but I just can't seem to phrase this need correctly. As a result, I'm inundated by advertising for satellite television and people's online customer reviews of such services when, in fact, I was only trying to figure out what a certain component is called. -Victor LaValle

The Pork Marketing Board worked with advertising and marketing firms to position the pig as a sort of four-legged chicken – a healthy part of any low-fat lifestyle. The Other White Meat campaign launched in 1987 and was so successful at selling lean pork cuts, it actually hurt the rest of the pig. -David Sax

A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept. -Mark Zuckerberg

Think of a pitch in terms of advertising: You're trying to hook a reader the way a commercial tries to hook a detergent user. -David Macinnis Gill

Broadcast television is designed to reach as many people as possible, right? There's an obligation that we as creators have to advertisers, and it is an advertising medium. -Jerrod Carmichael

Unlike most traditional, season-long fantasy sports sites, which make most of their money from administrative fees and advertising, FanDuel and DraftKings take a cut of every bet. That is what bookies do, and it is illegal in New York. -Eric Schneiderman

As my YouTube following grew, I was soon earning as much from advertising revenue as from waiting tables, so I quit my job. My boss thought I was crazy, which just made me more determined. In 2012, four years and 200 videos later, my channel was so successful that Google offered me $1 million to create 20 hours of content. -Michelle Phan

Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure. -Rupert Murdoch

I came in as an engineer and worked on artificial intelligence at Google. I worked on related sites and matching advertising to queries with some of our earliest ads. -Marissa Mayer

Some entrepreneurs talk of a high burn rate, high advertising rate, and so on, with no outcome, so it doesn't impress me. But an entrepreneur who has that kind of a feeling of responsibility towards his investors is somebody who will have all my support. -Ratan Tata

To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising. -Jay Samit

Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law. -Marvin Ammori

I was the first advertising person who people could identify with. -Jerry Della Femina

I came into advertising in 1961. I had been turned down for jobs on the Ford account in the late Fifties as 'not their type.' If it hadn't been for Bill Bernbach, I would now be sitting in some luncheonette, continuing my life as a messenger. -Jerry Della Femina

In the '50s and '60s, a family's first child went into the priesthood, the second went into the military, and the third child was an idiot and wound up in advertising. -Jerry Della Femina

I don't want people ever to think I'm not in advertising. It's such a business of enthusiasm that if you're not totally excited about it, you should leave it. -Jerry Della Femina

Probably the best advertising jobs of all are done by governments to convince people to go to war. -Jerry Della Femina

If people ever talked the way advertising sounded, they would be put away. -Jerry Della Femina

The advertising men made it clear that there were two ways of looking at ideas in a war against fascism. Those of us who were working on the project believed ideas were to be fought for; the advertising men believed they were to be sold. The audience, those at home in wartime, were not 'citizens' or 'people.' They were 'customers.' -Muriel Rukeyser

Tutoring follows the lucrative philosophy of advertising: if you can manufacture a need, people with disposable resources will find ways to fill it. -Eliot Schrefer

Mr. Trump has evolved to the point where he understands that a grass-roots strategy must be supplemented with paid advertising to be able to combat the negative ads that will run against him – and he is prepared or preparing to spend what it takes to make sure his message gets to the voters. -Corey Lewandowski

Copywriting probably did make me a commercial writer. Nobody wants to read advertising copy, so you have to keep it punchy; you almost have trick them into reading it. You have to make every sentence work. -Liane Moriarty

As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched. -Jerry Della Femina

The object of advertising is to get people to feel better about the product you're selling. -Jerry Della Femina

Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work. -Jerry Della Femina

Sad to say, negative advertising really works. -Jerry Della Femina

Most of the people in advertising now – mention Bill Bernbach to them, they don't know. -Jerry Della Femina

No kid ever graduated school and said, 'I want to go into advertising.' Advertising is almost everyone's second or third choice. -Jerry Della Femina

I've seen very few Hispanics and blacks who have been able to work their way into the advertising end of business. -Jerry Della Femina

People don't generally like advertising that takes a stand. -Jerry Della Femina

In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today. -Jerry Della Femina

The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process. -Jerry Della Femina

The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising. -Jerry Della Femina

In my world – advertising – the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl. -Jerry Della Femina

I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk. -Jerry Della Femina

I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising. -Jerry Della Femina

Whether you're a mafia guy or in advertising, you always end up going back to your family. -Jerry Della Femina

I only know two to three people that I grew up with in advertising in the 1960s who are married to the same women. -Jerry Della Femina

With all my outside activities, I have to remind people I am really in advertising. -Jerry Della Femina

Originally in the United States, there were no laws regulating behavioral advertising. As a result, like in the Philippines, government has relied on industry self-regulation. -Miriam Defensor-Santiago

Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between – Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing! -Nir Eyal

I had been saying to myself for a good many years that I was really a writer and that I was in advertising temporarily. -Donald McCaig

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. -John Quelch

The late Seventies was the death of the manufacturing age in the United States. It was also a time when the Pictures Generation artists were getting started. They co-opted the language of advertising. The factory disappeared, and weirdly, so did the art object – it was the age of making gestures, not objects. -Rachel Kushner

At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams. -Lowell McAdam

I think the ongoing discussion of the world of advertising is, 'Where is the soul in advertising?' -John Slattery

I really love advertising art of the '50s and the way mid-century design was often represented in jazzy, fast art. -Christopher McCulloch

The successful advertising agent is the one who can convince the clients that he knows something they don't. -Justin Cartwright

In a way, advertising, for all its shallowness, its love of design, its modishness and its self-justification, is curiously innocent. The idea of the hidden persuader or the manipulator is largely absurd. -Justin Cartwright

'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher – the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business. -Justin Cartwright

I suppose on the filmmaking side, you can learn how to cram a lot into a small space. But I think that advertising, even on what is called the creative side, is incredibly easy if you have that kind of mind. A lot of people regard it as Machiavellian and dangerous, but, in fact, it is morally neutral. -Justin Cartwright

The truth is I don't think actors should have to do anything but come in and act. I feel the film companies should pay for proper advertising to see that the movie will sell instead of putting it on our backs. -Billy Crudup

I get people today who say, 'I first heard about you through the Stevie Wonder commercial.' The power of advertising in that way is incredible. -Andra Day

Our records are commodities. We're looking to make a sale. The radio stations are looking to get the advertising dollars. The end. -Ali Shaheed Muhammad

A decade in advertising exposed me to plenty of schemers and backstabbers. But honestly, advertising is wonderful training for fiction. Writing novels is much easier if you've ever tried to write a billboard. -Marcus Sakey

I've driven people mad on films that I've made – I want more takes; I want to try new lines. Then I want to interfere in the editing process, and I want to interfere in the advertising process – everything, everything. Pretty much Barbra Streisand in trousers, I am! -Hugh Grant

Companies that pretend to care about music and really care about other things – whether it be hardware, whether it be advertising – and now they look at music as a loss leader. And we know music isn't a loss leader; music is an important part of our lives. -Jay-Z

Although I had a good job as an advertising manager for a shoe company in Boston, I really liked to fool around with comedy. -Norm Crosby

I'm not against T.V. advertising for campaigns, but we need to emphasize field campaigning much more than we do. -Keith Ellison

When I was a struggling actor, I worked for a party company. One of my friends from school was working for an advertising agency, and I turned up to one of his company's parties dressed as an alien to collect tickets on the door. -Eddie Marsan

On the advertising side, view count is not the most important thing. It's engagement. -Freddie Wong

As the ratings go up, so does advertising revenue. -Campbell Brown

Picture what this country felt like in the weeks and months after 9/11. Can you imagine anyone even beginning to allow an advertising campaign promoting Islam, being endorsed and supported by a man the feds believe to be a terrorist, on New York City subways? -Mike Gallagher

In advertising, you have a small window to say the most you can. That's what songwriting is. The difference is, you get to put the leaves on the trees and colour 'em in. -Garth Brooks

We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising and marketing. -Kajal Aggarwal

The chief characteristic of 'The Tribune' under Greeley was an aggressive and even ostentatious purity. 'Immoral and degrading police reports,' and any notices of the existence of the theater, whether in news or advertising, were at first scrupulously excluded. -Elmer Davis

Watergate just happened to come along at the same time as the demand for honesty in relations between the sexes, in advertising, in ecology, in almost everything. It just stumbled into that great big elephant trap that had already been built for it. -Walter Cronkite

I don't accept any money, free products, or anything else of value from the companies whose products I cover or from their public relations or advertising agencies. -Walt Mossberg

When it comes to scaring the bourgeoisie into showing up at the polls, nothing works better than negative advertising. -Tucker Carlson

If a newspaper is to be of real service to the public, it must have a big circulation: first, because its news and its comments must reach the largest possible number of people; second, because circulation means advertising, and advertising means money, and money means independence. -Joseph Pulitzer

Much of social media can be seen as the 'News of me.' It's not so much a platform for connecting and sharing as it is a platform for advertising the idea of yourself you want to portray to others: the image of yourself you want to project. -Hozier

I'm not allowed to buy advertising for my book '50 Things Liberals Love to Hate' on Facebook because, according to their representative, they have received complaints about the word 'hate' in my book title. -Mike Gallagher

Set in the advertising world of the 1960s, 'Mad Men' is stunning to look at – a Camelot-era parade of smartly dressed professionals lounging around on midcentury modern furniture. -Adam Cohen

For technology companies, information about what people do online is extremely valuable – it can be used to sell targeted advertising or sold to data clearinghouses. -Adam Cohen

We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' -Ryan Holiday

When I ran for the Senate the first time, I ran against the wealthiest guy in the state of Vermont. He spent a lot on advertising – very ugly stuff. He kept attacking me as a liberal. He didn't use the word 'socialist' at all because everybody in the state knows that I am that. -Bernie Sanders

I'm not a huge spender. Sometimes when you pay a lot, you're paying for the company's advertising. It feels ridiculous to pay for a name. -Evelyne Brochu

Big businesses have always had a lot more voice. They can afford advertising; they can afford marketing. But for small businesses, being able to quickly and cheaply connect to customers is a big deal. -Sheryl Sandberg

I'm generally not a fan of paid advertising, as it becomes a drug that is very difficult for a company to get off and have found that it can really throw off the balance of a local marketplace. -Justin Caldbeck

We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. -Troy Carter

I started off in journalism 16 years ago in Stockholm, and I wrote for a few different publications for many years. I've also worked in advertising as a copywriter and creative director, but I changed it for architecture at 25 years old. -Magnus Larsson

Over time, we look forward to introducing new advertising experiences and business experiences on Instagram. -Marne Levine

I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter. -Mary Dillon

It's still possible to make movies. Not so much on YouTube. On YouTube, you wind up with an advertising career. What movie became infamous and a hit because of YouTube? Maybe there is one. I don't know. -John Waters

Brave browsers block everything: initial signaling/analytics scripts that start the programmatic advertising 'dirty pipe', impression-tracking pixels, and ad-click confirmation signals. -Brendan Eich

Art can do the opposite of glamourise the unattainable: it can show us anew the genuine merit of life as we're forced to lead it. It is advertising for the things we really need. -Alain de Botton

I think, at the end of the day, Stockhouse will have free services supported by advertising, but we'll also have a number of subscription services. -Jeff Berwick

Alphabet would be a holding company to house its wackier or noncore efforts – like its Verily life sciences, Waymo self-driving cars, and Loon Internet balloon projects – while Google's advertising-oriented business would stand apart and continue to drive the company's finances. -Adam Lashinsky

Roku collects money two ways: by selling hardware, which it calls 'players'; and by selling advertising and taking a cut of revenues from the video publishers on its platform. -Adam Lashinsky

If we're deciding about merch pieces, t-shirts or hats, they have to be well designed and cool enough for somebody to want to buy it and then wear it and walk around advertising me and my music. -G-Eazy

My being bought as a politically outspoken artist is a more potent advertising tool for Apple than a 100 more explicit ads. -Anohni

Mr. Trump's election has caused a tectonic shift in advertising – just as it has in media more generally – and themes that might have once seemed innocuous or patriotic have suddenly become politically charged, controversial, and divisive. -James B. Stewart

Facebook deploys a political advertising sales team, specialized by political party and charged with convincing deep-pocketed politicians that they do have the kind of influence needed to alter the outcome of elections. -Antonio Garcia Martinez

'Do not track' probably won't spell doom for online advertisers. But it will put the burden on them to explain to consumers what targeted advertising is and why it's good for them. They'll have to come out of the shadows; they'll have to be honest with people. What a radical concept. I'm all for it. -Daniel Lyons

What needs to change is the nature of advertising itself. That business hasn't really evolved since the days of Don Draper. -Daniel Lyons

Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt – native ads don't pop up or dance across the screen – and its content is actually valuable to the person viewing it. -Om Malik

Facebook needs to maintain its vise-like grip on our attention to become a conduit of not only advertising but also commerce, so that it can take a cut of everything. -Om Malik

Some media companies that rely on advertising revenue are tying journalist compensation to the traffic their story generates. It doesn't work because it de-prioritizes writing. -Om Malik

The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get. -Emilia Wickstead

I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising. -Mindy Grossman

Doing jersey advertising for the World Cup is not in the same universe as putting advertising on NHL sweaters. -Gary Bettman

The distance between Don Quixote and the petty bourgeois victim of advertising is not so great as romanticism would have us believe. -Rene Girard

Monetizing by creating more value for a Venmo user makes a ton of sense to me. But other forms of monetization that are more intrusive, like in advertising or something like that, the jury is really still out for me. -Dan Schulman

I was doing specialisation in advertising. I had no interest in acting. One of my friends, who was doing specialisation in films, made a short film casting me. Luckily, I got a break, and my acting career took off. -Kratika Sengar

I came to Mumbai for my internship in advertising in an ad agency. Back then, a senior from my college who was working for Balaji asked whether I wanted to act. I agreed, and I didn't even know when it became my passion and my hobby. -Kratika Sengar

I studied B.Sc electronics to be an engineer and later did masters in communication and advertising. I loved engineering for what it could accomplish to make our lives easier. But, I realised that it was not my passion. -R. Madhavan

I think the most challenging aspect from my father's perspective was probably getting advertising. He really did pattern 'Ebony' after 'Look' and 'Life' magazines. -Linda Johnson Rice

You look to Google, you see this incredible world of information, you see the advertising, but you also get Google Analytics. And Google Analytics coupled with Salesforce's sales and service and marketing means that both of our customers are going to have customer insights that they've never had before. That is really exciting. -Marc Benioff

In the Internet economy, information is everything: The more a company knows about a consumer, the more carefully it can tailor its advertising to that customer, and the more revenue it can generate in return. -Sheldon Whitehouse

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms. -Richard Edelman

Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media. -Richard Edelman

The dominant advertising advantage of Clinton, with spending of 10 to 1 over Trump, reinforced the perception that she was trying to buy, rather than earn, votes. -Richard Edelman

Money is flowing out of traditional advertising into experiential, social, and sports. -Richard Edelman

It's easy to get a theatrical release that shows in one theater for a week. But there's no advertising, and no one sees the movie. It's hard to get a real theatrical release. The distribution of independent films is, to me, extraordinarily frustrating. -Jason Blum

Nothing could be more restrictive than working with people in advertising. -Taika Waititi

When I got out of the Navy… all those hotshots, the guys that were really smart and attractive and all that, guess where they were going? They were going into advertising. That was the hot thing then. -Julian Robertson

Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture. -Steve Stoute

The advertising industry needs to keep evolving. -Steve Stoute

I never want to predict the relationship between music and advertising. -Steve Stoute

I've started to believe that the agency business is a great ingredient of a much bigger business – more than just what typical advertising agencies have done. -Steve Stoute

Yahoo is a global technology company that provides personalized products and services, including search, advertising, content, and communications in more than 45 languages in 60 countries. As a pioneer of the World Wide Web, we enjoy some of the longest-lasting customer relationships on the Web. -Alex Stamos

While preventing the distribution of malware through advertising is one part of the equation, it's important to address the entire malware ecosystem and to fight it at each phase of its life cycle. -Alex Stamos

Internet advertising security and the fight against malware is a top priority for Yahoo. -Alex Stamos

My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, 'Have you driven a Ford lately?' -Alan Mulally

Amobee has an enviable track record of success supporting the world's leading brands with their cutting edge, end-to-end mobile advertising solution. -Naveen Tewari

We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet. -Naveen Tewari

If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all about video and all about doing things programmatically. Now what AerServ has is best in-class technology in the form of video programmatic… our acquisition of them gives us that capability. -Naveen Tewari

PC Internet advertising and mobile advertising – there are some key differences. One, the ability to target is phenomenally high in the mobile space because the information… that one has about the kinds of things that you're doing on the phone is better. -Naveen Tewari

I don't think display advertising is the future of advertising. -Alan Schaaf

One of the big themes – if not the big theme – of 'Mockingjay – Part 1' is the battle of the airwaves. I don't think teenagers really understand the role propaganda has in our lives in terms of politics, advertising, and the general manipulation of imagery. -Francis Lawrence

I got a job in advertising. So even though I was writing, I was always supporting myself. That's the thing that would matter for my father, who was absolutely a creature of the Great Depression. -Peter Carey

Somehow it did not occur to us that, in a developed democracy, regular media advertising could turn out to be a suspicious and harmful activity. -Margarita Simonyan

My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. -David Droga

I'm proud to say that I'm in advertising. -David Droga

If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' -David Droga

I secretly wish I had experienced advertising in the 'Mad Men' period. -David Droga

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. -David Droga

Creativity is a game changer. That's true of society, in advertising and in life. -David Droga

I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. -David Droga

The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. -David Droga

There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. -David Droga

Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. -David Droga

We're very much an advertising agency, but it's not about creating ads as we know it. -David Droga

Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. -David Droga

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? -David Droga

I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. -David Droga

Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising… They are interested in great stories. That transcends any medium. -David Droga

There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' -David Droga

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. -David Droga

Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. -David Droga

Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. -David Droga

It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. -David Droga

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. -David Droga

One day, when I have advertising out of my system, I want to be Prime Minister of Australia. -David Droga

Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising – it's not even native content. -Debbie Millman

I'm interested in the economy of words and forms: jokes, aphorisms, copywriting, advertising, that way of writing when meaning has to be squeezed into as few words as possible. -Martine Syms

Pop culture or advertising doesn't work perfectly. No one is watching and mindlessly accepting every part of the narrative or ideology. -Martine Syms

Before the arrival of my first son, I gave up on the moribund business of magazine publishing, where I had long dreamed of a career, and went to work in advertising. That I could be paid great money to write was incredibly hard to believe. -Rumaan Alam

I had a band with David Gates. There was just a lot of opportunity at that time. But I left for Los Angeles the week after I graduated high school, and I actually left to try to get into the advertising business. That was really why I went out to L.A. My music career was almost an accident. -Leon Russell

I take care of Demetrious Johnson, and the UFC takes care of themselves. That's nothing against the UFC; they're a well-oiled machine. They do an amazing job at advertising and making stars. -Demetrious Johnson

The Internet has meant that advertising has migrated; there are hardly any classifieds in newspapers any more because they're all online. If people have a car to sell, for example, they sell it online; they don't go to the newspaper. -Kevin Macdonald

Inequality reigns in horrifying ways, and not everyone can even read, but the world of media and advertising withholds very little from the imagination of the dispossessed. -Amitava Kumar

Most car advertising assumes that people have IQs that are missing a digit. -Sergio Marchionne

I love Obama to talk about Chrysler. It's the cheapest bloody advertising I can get. -Sergio Marchionne

The impetus for 'Power' was me writing about my dad, who was an advertising executive and very interested in image. He thought that perception was reality and what people thought of you was what was real about you. -Courtney A. Kemp

There is a set of emotions around money and new technology and advertising and that sort of thing, and there is this kind of changing, transforming way we go through the world happening. The lyrical eye, the perspective of poetry, can get to something like this when other forms of writing can't. -Alissa Quart

The thing about advertising is that you make more money. You can put kids through college so they don't come out with loans. My kids don't, and my grandkids don't, and advertising paid for that. -Neal Adams

I think of myself as a storytelling, and one of the reasons why people have held my stuff close to them is because it's one thing to draw pretty pictures, and it's another thing to create a story. That's what I've always done, whether it be for advertising clients or commercial clients or comic books. My hand is in there, and I am the storyteller. -Neal Adams

I was going to be a writer, and that turned into journalist. And then that turned into a career in children's literature, which turned into early childhood education, which turned into psychology, which turned into premed, which turned into nursing school, which turned into communication, which turned into marketing and advertising. -Damaris Phillips

I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record. -Maurizio Cattelan

My rhetoric degree ended up being very helpful in advertising. I got an internship and then figured I will be a copywriter; that will be my path. -Alex Borstein

Selling advertising on jerseys is preferable to keep jacking up prices on the fans. -Stan Van Gundy

It is so obvious that we are constantly monitored and manipulated both in advertising and in politics. -Beppe Grillo

I took part in plays in school and college, and that is when I realised this is what I wanted to do. My parents told me to finish education and then do what interested me. This is what all parents say, and I am glad that I did that. I took mass media and advertising in under-graduation. -Kiara Advani

After graduating from high school, I worked at an advertising agency as a designer. After I left, I spent a year doing nothing in particular. At age 23, I drew my first comic. -Akira Toriyama

'Jaws' was the first A-list picture that was released like an exploitation picture. They made a lot of money with that picture because they could save a lot of money on advertising. Instead of having a full-page ad in 'The New York Times' for one theater, they had it for 100 theaters. -Peter Bogdanovich

There's a very long tail of all sorts of creative products – beyond our core web search, image search and advertising businesses – that are powered by deep learning. -Andrew Ng

I learned about making films by going into advertising, making commercials. -Yorgos Lanthimos

After completing my studies, I got into advertising. -Raashi Khanna

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television. -Stephen A. Smith

I had to write 1500 words on advertising and marketing at the weekend for my business management course, and you can't think about rugby while you are doing that! -Owen Farrell

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion. -Tim Sweeney

I think, for a lot of people, the point is to get high engagement and likes on their photos, so I think it's just good marketing. But at the same time, if you're posting pictures and you look nothing like your pictures, then it's false advertising. -Noah Centineo

I come from a small village called Murud Janjira near Alibaug. I started doing theatre right from school days and later joined the Sir J. J. Institute of Applied Art, after which I joined an advertising agency. -Nana Patekar

I never set out to be a groundbreaking artist in the sense of doing something that's never been done before. I set out to make stuff that communicated quickly and effectively, playing off of advertising, pop art, and pop culture. -Shepard Fairey

The argument that most lawmakers make about graffiti is that it's illegal because it's an eyesore, but you could easily argue that a lot of advertising is an eyesore. -Shepard Fairey

I went to a hotel to become a chef and then tried becoming a flight attendant, but no one took me. I then worked in a travel agency and got into advertising and modelling after someone spotted me. So I started doing ads. I did 'Charminar' ad, because of which I got two films. -Jackie Shroff

Forget being an actor-director: we, as citizens, have the responsibility to make the country a better place. And that doesn't mean advertising other people's agendas; it means looking at what is wrong and making it right. -Soni Razdan

The reason people wear the things that they wear and accept the standards that they accept is because most athletes make a good portion of their money in advertising and doing campaigns afterwards. -Rain Dove

If you are funny, people will like you. A lot of advertising is based on this simple rule. The Tory MP Boris Johnson has benefited a lot from it. -Peter Hitchens

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